The K-Beauty wave is making a splash at Ulta in 2026, captivating beauty lovers with its innovative formulas and irresistibly playful packaging. Korean skincare and makeup are now front and center, promising glowing skin and effortless, on-trend makeup looks.
What sets these products apart? Think dewy finishes, bouncy textures, and quick, easy routines that fit any lifestyle. The appeal is undeniable—results you can see and feel, all in stunning packaging.
This guide spotlights the 9 best korean brands at ulta, each offering unique features, accessible price points, and must-try products for every beauty enthusiast.
Ready to discover your new favorites? Let’s dive into the world of radiant skin and easy work makeup with these top picks.
Why Korean Beauty Brands Are Taking Over Ulta in 2026
Korean brands at Ulta have sparked a beauty revolution in 2026, captivating American shoppers with their playful packaging, advanced formulas, and “effortlessly radiant” results. This K-Beauty wave is more than a fleeting trend—it reflects a shift in how consumers approach skincare and makeup, prioritizing both fun and function.
Ulta has responded by expanding its Korean brands at Ulta selection, curating a lineup that features both cult classics and new exclusives. Shoppers are drawn to gentle, innovative products that deliver visible results without overwhelming routines. Whether you love a quick “easy work makeup” look or seek that coveted glass skin glow, Ulta’s shelves are now filled with options that fit every style and skin type.
Why the sudden surge? According to recent reports, K-Beauty sales at Ulta have experienced rapid growth, with double-digit increases year over year. The appeal lies in the unique philosophies behind Korean brands at Ulta:
- Layering: Building routines step by step for maximum hydration
- Dewy skin: Focusing on luminosity and plumpness
- Multi-tasking products: Streamlining routines with all-in-one formulas
A recent study highlights that K-Beauty sales in the U.S. have soared by 37%, fueled by social media buzz and a growing appetite for innovation. For a deeper dive into these numbers and trends, see K-Beauty's Viral Rise in the U.S. Market.
What’s trending now at Ulta?
- Cushion compacts for a flawless, quick base
- Bouncy, finger-friendly blushes and eyeshadows
- Silky essences for layering hydration
- Viral sheet masks and pimple patches
TikTok and Instagram are filled with tutorials featuring Korean brands at Ulta, from “5-minute smoky eye” hacks using stackable shadows to lip masks that promise pillow-soft results overnight. These products make beauty routines playful, portable, and personalized, keeping shoppers coming back for more.
Korean brands at Ulta are not just about following a trend—they’re about delivering results, encouraging experimentation, and making beauty fun for everyone.
9 Best Korean Brands at Ulta to Try in 2026
Ready to discover the ultimate lineup of korean brands at ulta? Whether you are a skincare devotee, a makeup trendsetter, or just K-Beauty curious, Ulta's shelves are bursting with color, innovation, and results-driven formulas. We have handpicked the nine must-try korean brands at ulta for 2026, each with their own playful packaging, ingredient magic, and cult-favorite products. If you are new to this global beauty wave, get inspired by What Is K-Beauty and Why You Should Try It to see why these korean brands at ulta are winning hearts everywhere.
Below, explore what makes each brand unique, including price points, signature benefits, and the top products you simply cannot miss. Get ready to meet your new favorites for a radiant, effortless routine.
Kaja Beauty
Kaja Beauty is a standout among korean brands at ulta, beloved for its playful, multi-tasking makeup and irresistibly cute packaging. Their stackable eyeshadows and heart-shaped lip glosses are both fun and functional.
Price Range: $14–$29 (individual products), $24–$40 (value sets)
Core Features:
- Stackable, bouncy textures
- Multi-tasking formulas for face and eyes
- Compact, travel-friendly designs
Benefits:
- Fast, finger-friendly application
- Cruelty-free and inclusive
- Viral favorites for quick makeup looks
Pros:
- Innovative packaging
- Versatile, dewy finishes
- Affordable luxe feel
Cons:
- Limited complexion range for deeper tones
How-To: 5-Minute Smoky Eye
- Snap open a Beauty Bento trio, swirl fingertip in shimmer shade
- Pat across lids for soft-focus, dewy glow
- Blend a deeper shade at the lash line for instant drama
Kaja is perfect for anyone who loves quick routines and wants to experiment with korean brands at ulta that make beauty easy and joyful.
Laneige
Laneige is a hydration hero among korean brands at ulta, globally adored for its Water Sleeping Mask and the iconic Lip Sleeping Mask. Their formulas are gentle, luxurious, and deliver visible results overnight.
Price Range: $24–$35
Core Features:
- Deep hydration with Water Science™ tech
- Bestselling lip and overnight masks
- Silky, lightweight textures
Benefits:
- Plumps and soothes dry skin
- Safe for sensitive complexions
Pros:
- Dermatologist-tested
- Pleasant, calming scents
Cons:
- Some products contain fragrance
Fun Fact: A Laneige Lip Sleeping Mask sells every three seconds worldwide.
If you crave bouncy, moisturized skin, Laneige stands out as one of the most effective korean brands at ulta for overnight results.
Cosrx
Cosrx leads the way for minimalist, science-driven skincare and is a top pick among korean brands at ulta for those with acne-prone or sensitive skin. Their Snail Mucin Essence and Acne Pimple Master Patch are viral sensations.
Price Range: $6–$28
Core Features:
- Simple, effective ingredient lists
- Snail Mucin and Centella Asiatica formulas
- Fragrance-free options
Benefits:
- Soothes irritation, clears blemishes
- Gentle for daily use
Pros:
- Affordable
- Dermatologist-recommended
Cons:
- Basic packaging, not luxury-focused
Example: Snail Mucin Essence has over 10,000 glowing reviews.
Cosrx is a must-try for anyone searching for effective korean brands at ulta that prioritize results over hype.
Dr. Jart+
Dr. Jart+ combines innovative science with Korean skincare traditions, making it a sought-after name among korean brands at ulta. The Cicapair and Ceramidin lines are cult favorites for sensitive, redness-prone skin.
Price Range: $18–$52
Core Features:
- Tiger Grass (Cica) for redness
- Ceramide-rich moisturizers
- Unique color-correcting creams
Benefits:
- Calms irritation, strengthens skin barrier
- Clinically tested
Pros:
- Visible soothing effect
- Luxurious textures
Cons:
- Higher price point
Example: Cicapair Cream is often dermatologist-recommended post-procedure.
If you need advanced solutions from korean brands at ulta for redness or dryness, Dr. Jart+ is a professional favorite.
TonyMoly
TonyMoly is instantly recognizable among korean brands at ulta for its whimsical, fruit-shaped packaging and fun approach to skincare. Their sheet masks and hand creams are budget-friendly must-haves.
Price Range: $6–$30
Core Features:
- Playful, collectible designs
- Wide variety of sheet masks
- Scented hand creams and cleansers
Benefits:
- Accessible for all ages
- Great for gifting or self-care
Pros:
- Affordable
- Huge selection
Cons:
- Some products contain fragrance
Example: I’m Real Sheet Masks are perennial Ulta bestsellers.
TonyMoly is ideal for anyone wanting to explore korean brands at ulta that deliver fun, effective basics without breaking the bank.
Peach & Lily
Peach & Lily is a favorite among ingredient-conscious shoppers seeking clean, vegan korean brands at ulta. Their Glass Skin Refining Serum is a social media phenomenon.
Price Range: $10–$43
Core Features:
- Clean, fragrance-free formulas
- Glass skin effect: radiant, poreless look
- Multi-award-winning serums
Benefits:
- Suitable for sensitive skin
- Cruelty-free
Pros:
- Transparent ingredient lists
- Visible, glowing results
Cons:
- Some products are pricier
Example: Glass Skin Serum is trending for its dewy, luminous finish.
If you are seeking transformative skincare, Peach & Lily is one of the top korean brands at ulta for achieving a flawless glow.
Innisfree
Innisfree is a pioneer in eco-friendly beauty and a shining star among korean brands at ulta. Their products are powered by Jeju Green Tea and sustainable practices.
Price Range: $9–$39
Core Features:
- Natural, antioxidant-rich ingredients
- Hydrating sunscreens and cleansers
- Eco-friendly packaging
Benefits:
- Nourishing for all skin types
- Great for daily use
Pros:
- Affordable
- Gentle, effective formulas
Cons:
- Scented products may not suit everyone
Example: Dewy Glow Jelly Cream is a hydration favorite.
Eco-conscious shoppers will love Innisfree, a leader among korean brands at ulta for natural, gentle skincare.
Hanskin
Hanskin is a true innovator, credited with pioneering the BB cream and double cleansing trend among korean brands at ulta. Their cleansing oils and balms are cult favorites.
Price Range: $18–$32
Core Features:
- Multi-tasking BB creams
- Rich, gentle cleansing oils
Benefits:
- Streamlines routines
- Removes makeup effortlessly
Pros:
- Great for makeup wearers
- Gentle on sensitive skin
Cons:
- Limited shade range in BB creams
Example: Hanskin Cleansing Oil is perfect for dissolving stubborn makeup.
Makeup lovers searching for efficient routines will appreciate Hanskin, one of the most practical korean brands at ulta.
Belif
Belif brings herbal apothecary inspiration to korean brands at ulta, with bestselling moisturizers like The True Cream Aqua Bomb. Their formulas are lightweight yet deeply hydrating.
Price Range: $22–$62
Core Features:
- Herbal blends, non-greasy textures
- Fast-absorbing moisturizers and eye creams
Benefits:
- Suitable for all skin types
- Non-comedogenic
Pros:
- Lightweight, refreshing feel
- Unique herbal scents
Cons:
- More limited product range
Example: Aqua Bomb is a consistent Ulta bestseller.
Belif stands out among korean brands at ulta for those craving hydration without heaviness, making it a staple for many routines.
How to Choose the Right Korean Brand for Your Skin and Style
Choosing from the incredible array of korean brands at ulta can feel both thrilling and overwhelming. Each brand brings its own flair, texture, and innovation—so how do you find your perfect match? Here’s your playful yet practical guide to navigating the K-Beauty aisle and building a routine that makes your skin and style shine.
Skin Type Matchmaking
Start by identifying your skin type. Do you have oily, dry, sensitive, or combination skin? Each of the korean brands at ulta is designed to target specific needs:
- Dry skin: Try Laneige or Innisfree for deep hydration and dewy finishes.
- Oily or combination skin: Belif’s Aqua Bomb and Cosrx’s lightweight formulas keep shine in check.
- Sensitive skin: Peach & Lily and Dr. Jart+ offer gentle, fragrance-free options.
Tip: Look for words like “hydrating,” “calming,” or “oil-control” on packaging to match your concerns.
Ingredient Awareness
Ingredient transparency is a hallmark of korean brands at ulta. If you prefer vegan, cruelty-free, or fragrance-free products, you’ll find plenty of choices:
- Vegan and cruelty-free: Peach & Lily, Kaja Beauty, and select TonyMoly products.
- Fragrance-free: Cosrx and Peach & Lily excel here, ideal for sensitive skin.
- Natural and eco-friendly: Innisfree stands out with green tea and sustainable packaging.
Always scan ingredient lists if you have allergies or sensitivities. The Ulta website makes it easy to filter by these features.
Building Your K-Beauty Starter Routine
A simple K-Beauty routine can be both effective and fun. Here’s a basic structure using top korean brands at ulta:
| Step | Product Type | Brand Example | Texture/Finish |
|---|---|---|---|
| 1. Cleanse | Cleansing Oil/Balm | Hanskin | Silky, nourishing |
| 2. Tone | Essence/Toner | Cosrx, Innisfree | Lightweight, dewy |
| 3. Treat | Serum/Essence | Peach & Lily | Watery, glass-skin |
| 4. Moisturize | Cream/Gel | Laneige, Belif | Bouncy, plumping |
| 5. Protect | SPF | Innisfree | Invisible, non-greasy |
| 6. Makeup | Stackable Eyeshadow | Kaja Beauty | Velvety, blendable |
Don’t forget to check out Ulta-exclusive bundles and value sets—they’re a smart way to sample multiple products at a great price. The K-Beauty World Launches at Ulta Beauty announcement is proof of Ulta’s commitment to bringing authentic, curated collections to U.S. shoppers.
Layering for Maximum Glow
One of the secrets behind K-Beauty’s radiant results is product layering. Start light and build up: cleanse, tone, treat, moisturize, and finish with SPF. This approach allows each product to absorb fully, giving you that coveted soft-focus, dewy glow.
Pro tip: Pat, don’t rub, each layer into your skin for the best absorption.
Quick Makeup Looks with K-Beauty Multi-Taskers
Korean brands at ulta make quick makeup easy and fun. For an “easy work makeup” routine or a “5-minute smoky eye,” reach for stackable eyeshadows and bouncy blushes from Kaja Beauty.
- Swipe a neutral shade across your lid
- Tap on shimmer with your finger for instant glam
- Stamp on blush for a playful, natural flush
Want step-by-step guidance? Check out How to Apply Eyeshadow Tips for Beginners for inspiration using Kaja’s stackable trios.
Shopping Smart and Trying New Things
Not sure which korean brands at ulta will work for you? Take advantage of Ulta’s generous return and exchange policy. Try mini sizes or travel sets before committing. Read real-user reviews, and don’t hesitate to ask for in-store samples.
With so many innovative textures, playful colors, and skin-loving formulas, K-Beauty at Ulta makes it easy to explore, experiment, and find your new routine—no matter your skin type or style.
K-Beauty Shopping Tips at Ulta in 2026
Shopping for korean brands at ulta is an adventure in beauty discovery. With so many innovative products and playful packaging, it's easy to get swept up in the excitement. To help you navigate the shelves and online aisles, here are the smartest ways to shop for K-Beauty favorites and maximize your experience.
When to Shop for Korean Brands at Ulta
Timing is everything when it comes to scoring the best deals on korean brands at ulta. Look out for Ulta’s semi-annual sales, 21 Days of Beauty, and K-Beauty themed events, which often feature exclusive launches and limited-edition sets.
- Check for special promotions during holiday seasons and back-to-school
- Shop during new brand launches for introductory discounts
- Sign up for Ulta’s emails to get notified about K-Beauty flash sales
These events are perfect for trying out new products and stocking up on cult classics at a lower price.
How to Spot Authentic Korean Brands at Ulta
With the rise of K-Beauty, authenticity is key. Ulta carefully curates its selection, offering only genuine korean brands at ulta. Look for official brand displays, Ulta-exclusive products, and clear ingredient lists.
- Check for brand badges or “K-Beauty” labels on shelves
- Research the brand’s origin and official Ulta partnership
- Read product packaging for Korean language or authentic brand logos
For extra peace of mind, explore Ulta’s Q2 FY2025 Financial Results to see how the retailer’s trusted expansion of Korean beauty brands is driving their popularity.
Maximizing Your Ulta Rewards for K-Beauty
Take advantage of Ulta’s rewards program for added savings on korean brands at ulta. Earning and redeeming points on K-Beauty purchases is easy, and stacking coupons can lead to even bigger discounts.
- Join Ulta’s Ultimate Rewards for point-earning on every dollar spent
- Use coupons or app-exclusive offers on Korean skincare and makeup
- Look for value sets and gift bundles for even greater value
If you’re shopping for gifts, check out Our Top Gifts for Makeup Lovers for inspiration that pairs perfectly with Ulta’s K-Beauty selections.
Staying Ahead: Trends and New Launches
Staying on top of the latest trends is essential for any K-Beauty enthusiast. Follow Ulta’s K-Beauty section online and in-store to discover fresh arrivals and viral products from korean brands at ulta.
- Browse online reviews and social media for real-user insights
- Use in-store testers and virtual try-on tools for perfect color matching
- Compare prices between Ulta and direct brand sites for the best deal
Building a Korean skincare or makeup routine at Ulta is simple, fun, and rewarding. With these tips, your K-Beauty journey will be filled with glowing results and playful discoveries.
After exploring the innovative spirit and playful creativity that define Kaja Beauty and its fellow Korean brands at Ulta, you might be ready to experience these trends for yourself. If you’re looking for makeup that’s as easy to use as it is effective, the Beauty Bento Collection is a viral favorite for a reason—stackable, travel friendly, and perfect for quick, stunning looks. Whether you’re new to K Beauty or searching for your next go to product, now is the perfect time to see what all the buzz is about.
Shop the Viral Beauty Bento Collection!
