Kaja Beauty I K-Beauty For Everyone

"The Kaja Beauty Bento Bouncy Eyeshadow Trio is a favorite of Allure staffers (it won a Best of Beauty Award) for its innovative packaging alone. We love the cute little stacks that open and close with a satisfying snap, but the shadows themselves are also really good. Whether you grab a fluffy brush to apply or just use your fingers, you get a lovely color payoff and, most importantly, a shadow look that lasts."

"This bouncy cream blush is honestly the most cute/fun/satisfying thing in my makeup bag. The squishy texture feels like mochi ice cream, and the rich, pink color gives skin the most perfect punch-y flush." (Mochi Pop Bouncy Blush)

"Now available at Sephora, this travel-friendly lash trio stars everything you need for full, healthy-looking brows and lashes. The first mascara is clear to keep unruly brows in check, and add a natural sheen to your lashes. The second one builds volume with its peanut-shaped wand, and the third catches even the tiniest lashes for serious length. Use them solo, or together for the most dramatic effect." (Wink Lash Trio)

"I can count on my hand the number of times I've done a "statement" eye look, and my typical M.O.—be it day or night—is something relatively simple (neutral hues are my jam) with just a hint of shimmer or sparkle to catch the light when I blink. I’m obsessed with Kaja’s adorable (and ingenious) 3-in-1 bentos, and the color combos are just too good. I have about five I use on the regular, and I would be lost without them." (Beauty Bento)

"E-girls rejoice, there's a blush for all your kawaii looks and it's already heart-shaped. Sure, the stamp blush from Kaja is meant to be blended in (and it's a staple on Dove Cameron's everyday makeup routine) but we must admit that it looks very cute as is, too." (Cheeky Stamp)

"Like the brand’s slogan suggests, Kaja beauty products are “as cute as they are good.” Known for its easy-to-apply stamp makeup options and natural finishes, Kaja is a good cosmetics brand to explore, especially if you are new to makeup. Almost every Kaja beauty product includes some beneficial skincare ingredient in its formulas, so you can feel good about wearing its products."